T. A. Skinner
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Sysco Business Development

Despite its B2B market position, every person in the U.S. has been influenced in some way by this iconic $64B, food distribution brand. Invited to participate in a fast track brand strategy process, I determined to take a straightforward brand booklet assignment and leverage the time to develop visual brand languages for several of Sysco's private label brands. Along the way I took the initiative to create packaging and a national ad campaign...efforts that combined to help transform a small pilot project into a long term lucrative engagement for my firm. 

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