My biggest win and lasting legacy at Anthem is the design system I branded, created and even animated to unify all of Anthems diverse UX efforts with a robust and cohesive visual language.
This is a signature project in my career is Motif is not just a cute name, but it has become a legitimate brand throughout the Anthem universe. My success with Motif lead to other exciting opportunities to design complex experiences, both responsive and native mobile, as Anthem continues to transform from health insurance provider to digital product company.
Mapped a user flow, conducted competitive analysis, built a brand, created design patterns and guidelines, designed a mobile responsive internal site to unite the global team.
Partnered with the Anthem Innovation Lab to create a prototype for an app paired with a bluetooth blood pressure device that would allow caregivers to monitor patient blood pressure remotely.
Based on the concept of being loyal to your personal health, this visual design exploration imagined what it might be like for Anthem to create its own wellness experience.