Coca-Cola Consolidated is a $10 billion independent bottler based in Charlotte, one of the largest in the country and a company most people have never heard of, despite having shaped the beverage landscape across the American Southeast for decades. That invisibility was part of the challenge.
A former client who joined as COO brought me in to help their CEO tell the company's story at the highest levels: board meetings, leadership summits, investor moments. The brief was always some version of the same thing: make people feel the scale, the heritage and the ambition of this organization in a single sitting. Working with one of the world's most iconic visual brand systems made that a privilege. Getting the story right made it a craft problem.