Burbank is full of Art Deco architecture and design, not of the South Beach variety, but the darker Great Gatsby style captured in this brand identity. The identity has received high praise from residents of the city visiting the church. Beyond reflecting the design aesthetic of the city, the icon depicts intersecting story lines intended to communicate warmth, togetherness and the new excitement generated when church and community join forces. This idea is reinforced with tag line "Your story is welcome here."
Brand Building Tools
High cost of real estate prohibits Story City Church from likely every owning a building. Instead they rent a local historic theater. Time and storage constraints require their volunteers to recreate the physical environment every Sunday. I created a robust system of portable, easily erected signage to make the theatre feel like home to staff and attendees.