A 75,000 square foot building is a blank canvas. But unlike a screen or a page, you can't iterate on it — once the walls go up and the vinyl goes down, the story is told. That kind of permanence demands that the strategy be right before a single design decision is made.
A historic church in Gwinnett County brought me in to reimagine their brand from the ground up, then apply it to every surface of their new facility — interior and exterior. Twelve stakeholder interviews with staff and congregants gave me the raw material. Two years of design, production management and installation across 300+ pieces of wayfinding signage and graphic installations gave me the result. The brand line we landed on — Direction for life — worked on every level simultaneously: spiritual, physical, communal. That's the kind of strategic clarity that makes everything downstream easier to design.
I toured the area where the church was constructing its new building and conducted 12 stakeholder interviews with staff members and congregants to determine the most authentic and dynamic way to represent the organization to the surrounding community.
The building was a blank canvas, but I believe in complimenting the architecture with wayfinding signage and brand expression. A church’s audience is multifaceted and the brand needed to translate in memorable ways to several segments while telling a unified story…Direction for life. My work included interior and exterior signage.