A historic church in Gwinnett County, Georgia partnered with me to reimagine their brand and then apply that brand to the interior and exterior of their new 75,000 square foot building. The 2 year long engagement involved visual branding, brand strategy, copywriting, physical experience design, and large scale production management for over 300 pieces of wayfinding signage and graphic installations.
I toured the area where the church was constructing its new building and conducted 12 stakeholder interviews with staff members and congregants to determine the most authentic and dynamic way to represent the organization to the surrounding community.
The building was a blank canvas, but I believe in complimenting the architecture with wayfinding signage and brand expression. A church’s audience is multifaceted and the brand needed to translate in memorable ways to several segments while telling a unified story…Direction for life. My work included interior and exterior signage.